First Aid Beauty Eye Duty Niacinamide Cream

Updated Nov 8, 2026 · Top Eye creams

Best for Under-eyes that look dull, if you treat the 4-week brightening line as a consumer survey, not a lab measurement.

First Aid Beauty's Eye Duty cream uses niacinamide and is sold to fade the look of brown under-eye circles. The brand cites a 4-week consumer perception study in which 98 percent of participants said the area looked brighter. That is people reporting a look, not a measured drop in pigment. A 2024 review found niacinamide has some data and that finished eye creams are rarely the thing tested. The cream is fragrance-free on the listing and is not a retinol. Dry crepey skin may still want CeraVe's thicker cream. It will not fill a hollow.

Size

0.5 oz

Key ingredients

Niacinamide

Fragrance

None stated

Evidence

4-week consumer survey, not a pigment lab test

Sources: First Aid Beauty listing: niacinamide and a 4-week consumer perception study · Journal review: niacinamide data, few trials of the finished eye cream (published 2024)